How we helped Catlab introduce the Neakasa M1, a premium self-cleaning litter box, to the UK market with a high-converting Shopify store, CRO-driven UX, and performance marketing — generating £44,290 in first-quarter revenue and proving strong demand for a high-ticket item.
Rapid UK
Launch
710% PPC
ROAS
Launching a brand-new product in a mature, competitive market came with two major hurdles:
No brand recognition — persuading first-time buyers required trust-building and clarity.
Premium price point — value communication had to justify higher costs against well-known competitors.
Market validation — Catlab needed to test product-market fit quickly, without heavy upfront investment.
We partnered with Catlab to deliver a full-service launch across ecommerce, UX, and growth marketing.
Key improvements included:
Shopify Build: Designed and developed a high-converting ecommerce storefront with a compelling product narrative.
Conversion-Optimised UX: Persuasive product pages and streamlined checkout to reduce friction and increase sales.
Paid Media Campaigns: Google Ads and Meta Ads built for efficiency and scale, including remarketing flows for high-intent users.
Performance Testing: Iterative messaging and creative testing refined positioning and improved channel fit.
The impact: Catlab moved from zero digital presence to a validated product-market fit — proving there’s strong UK demand for a high-ticket litter box in a crowded category.
£44,290 First-Quarter Revenue — Catlab went from launch to significant sales in just three months.
High-ROAS Performance Marketing — Google Ads delivered up to 663% ROAS; Meta remarketing campaigns achieved 748% ROAS in March.
Market Validation — Over 60 premium units sold in March alone, with consistent conversions across cold and warm audiences.
Proven Demand — Demonstrated appetite for a premium-priced product in a competitive pet care category.
Book a free discovery call with our team — whether you're launching something new or fixing what’s not working, we’ll help you find the best path forward. No pressure, just expert advice.
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