How we helped NILC, a leading provider of professional training courses, modernise their online platform by integrating WooCommerce with LearnDash — creating a seamless connection between course sales and delivery, boosting course sales by 161% and reducing admin workload through automation.
User Research
& Discovery
User Focused
Strategy
NILC’s existing platform relied on separate systems for e-commerce and learning management. This disjointed setup created inefficiencies in student onboarding and made it harder to scale as demand for their courses grew.
They needed a solution that would:
Unify e-commerce and learning — connecting sales directly with course delivery.
Simplify the booking process — for both individuals and corporate clients.
Reduce manual admin tasks — freeing up time to focus on growth.
Through a blend of research, UX design, and technical integration, we reimagined NILC’s digital platform as a streamlined, scalable hub for professional training.
Key improvements included:
Research & Discovery: Customer interviews, competitor analysis, and journey mapping uncovered pain points in booking and onboarding.
WooCommerce + LearnDash Integration: Automated enrollment, student progress tracking, and certificate issuance upon course completion.
Simplified Course Booking: Redesigned navigation and checkout to support bundled purchases, improving the experience for individuals and corporate buyers.
Automation & Scalability: Post-purchase workflows were automated to streamline onboarding and reduce admin effort.
💡 The impact: NILC gained a fully connected platform that not only boosted course sales but also improved efficiency, scalability, and student experience.
+161% Course Sales in 3 Months — The streamlined booking and onboarding process directly drove sales growth.
Enhanced User Experience — Clearer navigation and simplified processes led to higher conversions and longer session durations.
Operational Efficiency — Automated enrollment and workflows cut admin time, allowing the team to focus on growth initiatives.
Book a free discovery call with our team — whether you're launching something new or fixing what’s not working, we’ll help you find the best path forward. No pressure, just expert advice.
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