Unique Senior Care
Landing Page Redesign & CRO Testing

How we helped Unique Senior Care, a trusted provider of live-in and hourly care services across the UK, improve enquiry performance by redesigning and testing key service pages — resulting in higher engagement, stronger call conversions, and over £798k in lead value generated.

Unique Senior Care’s website plays a vital role in helping families make informed decisions about care. However, the existing Live-in and Hourly Care landing pages weren’t performing:

• Low engagement: Users weren’t spending time on the pages, with average session time dropping off within seconds.

• Weak conversions: Calls and form enquiries were underdelivering compared to business needs.

• Trust barriers: Content and structure weren’t reassuring or supportive enough for families making critical care choices.

Unique Senior Care needed a way to engage high-intent visitors and convert them into meaningful enquiries.

1. 7.33% Call Conversion Rate — Live-in Care conversions jumped from 1.5% to 7.33%, a major uplift in high-value enquiries.

2. +19% Engagement Rate — More families stayed, explored, and interacted with content.

3. Avg. Session Time Up 486% — From just 7 seconds to 41 seconds, showing users were finding real value in the redesigned pages.

4. £798,000 in Lead Value — Calls from the new pages alone generated nearly £800k in measurable lead value.