How we helped Shredall, a secure document shredding provider, improve conversions and user experience through a focused CRO project and ongoing website maintenance. Our work turned an underperforming page into the site’s top performer and continues to support long-term digital performance.
UX-Focused
CRO
Strategic
Email Marketing
Shredall’s shredding service landing page was seeing high traffic but low conversions. The layout, copy, and mobile experience were making it hard for users to understand the offer, take action, or build trust. They needed a focused CRO project to unlock the value of their existing traffic — plus ongoing support to maintain peak performance.
CRO-Focused Redesign - We rebuilt the shredding service page using UX research, behavioural insights, and conversion strategy, focusing on clarity, trust, and simplified user flows.
Ongoing Website Maintenance - Regular plugin updates, speed improvements, technical fixes, and performance monitoring to ensure stability across both Shredall and Loft sites.
Email Marketing - Monthly email campaigns delivered to a growing list, with strategic content and seasonal promotions.
Dedicated Support - Responsive design and development support to roll out new features, content updates, and landing pages as needed.
Conversion rate increased from 1.7% to 4.7% — a 176% uplift
ROI of 7,400% on the CRO project
Bounce rate dropped to 21%, down from over 50%
Session duration increased by 63%
153,904 emails sent over 6 months
Average open rate of 31.4% and click-through rate of 8.5%
Book a free discovery call with our team — whether you're launching something new or fixing what’s not working, we’ll help you find the best path forward. No pressure, just expert advice.
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