Driving Revenue Growth Through SEO, PPC & Web Performance

How we helped Readyhedge, a specialist grower of instant hedging for trade and consumer markets, optimise their digital presence and drive targeted growth through web support, SEO, and PPC — with a particular focus on B2B lead generation alongside e-commerce performance.

Readyhedge needed a reliable digital partner to maintain their website and generate measurable returns through SEO and PPC.

Their existing campaigns delivered a poor ROAS of 54%, and their website suffered from technical issues impacting SEO and conversion.

As a hybrid business serving both trade (B2B) and consumer (B2C) buyers, Readyhedge also struggled with:

• Quote funnel leakage (2% CVR vs 5%+ benchmark).

• Product availability issues leading to out-of-stock dead ends.

• Competitors outrank them with common plant names and stronger delivery offers.

• B2B leads grew by 1,045%, with quotes, forms, and calls now the majority of conversions.
  

• Total conversions up 69%, across purchases, forms, quotes, and calls.
  

• Conversion rate up 47%, turning more of Readyhedge’s traffic into leads and sales.
  

• SEO strength – doubled Top 3 keyword rankings, capturing high-intent search demand.
  

• PPC efficiency – CTR +87%, clicks +59%, delivering more relevant traffic at lower CPCs.