As a Shopify-powered store, Coconut Merchant needed a platform that could scale with demand and support a multi-channel growth strategy.
Coconut Merchant is an ethical ecommerce store with the world’s largest range of coconut products! Their objective is to support labourers, by building close relationships with farmers and farmers’ cooperatives, and working hard to make sure they get a fair price for their produce.
We helped Coconut Merchant grow sales and visibility through PPC, email, and SEO — boosting conversions, rankings, and subscriber growth.
Keyword
Research
Website
Optimisation
Coconut Merchant, the world’s largest ethical coconut product retailer, needed to scale their ecommerce performance across both paid and organic channels. Their goals were clear:
Increase sales through PPC advertising
Optimise performance and UX across their Shopify site to improve conversions and organic visibility.
Grow their email subscriber list
Dominate search rankings for competitive coconut-related terms
Overcome Shopify’s SEO limitations with smart technical fixes
We delivered a full-funnel marketing strategy to support both short- and long-term growth:
PPC Campaigns: Launched targeted Google and Facebook ads, including catalogue ads and competitions to drive high-ROAS traffic and grow email signups.
Email Growth: Used incentivised lead capture and Facebook traffic to generate 2,500+ subscribers, nurturing them with regular campaigns.
SEO Strategy: Carried out a technical and content-focused SEO campaign to improve visibility, fix indexing issues, and outrank competitors.
4x ROAS in month one from paid campaigns
2,500 New Subscribers from competition-led campaigns
15 Keywords on Page 1, with 8 in the top 3
42% Increase in Organic Conversion Rate
30% Increase in Session Duration from organic users
3x ROAS Maintained across PPC throughout 2021
“We partnered with Factory Pattern to enhance our Shopify store and digital marketing strategy. Their team delivered a site we’re proud of and helped drive measurable growth through PPC, SEO and email.”
Al Shariat, Founder
Coconut Merchant
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We’ve helped other brands in similar industries (or with similar goals) fix what’s broken and boost performance.
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