SEO & Content Strategy for Blushes Salons

Blushes is a luxury hair salon group with multiple locations across the UK. Since 2019, we’ve delivered ongoing SEO and content marketing support — helping them attract more high-intent local traffic and turn it into bookings.

In the last 12 months alone, bookings from organic search increased by 62%, with over 13,000 appointments made directly through their website. Organic traffic reached 94,000 sessions, and they now rank #1 for high-value local keywords across Worcester, Cheltenham, Oxford, and beyond — with a combined monthly search volume of over 19,000.

Blushes needed to increase their visibility for high-value, non-branded search terms across all locations — such as “hairdressers Worcester” and “salon Cheltenham” — and turn that visibility into real bookings.

Their previous site content lacked optimisation, and they weren’t ranking consistently for local search terms that potential customers were using every day.

• 13,000+ bookings in the last 12 months

• +4987 bookings vs previous year

• 94,000 organic sessions

• 33% conversion rate from organic traffic

• Ranking #1 for 19,000+ monthly searches across key local keywords

• +92% increase in blog views

• +62% increase in organic bookings YoY